6
Methodology
mintel reports
A combination of research methods was used to draw the conclusions enclosed in the following proposal.
Primary research methods were primarily utilized to evaluate issues in the current Covent Garden strategy and form the basis
of information on which this project proposal will be based on.
Each presented evidences will be supported by field observation
facts and surveys findings.
Conclusions drawn upon the primary research findings will be
challenged against data from secondary sources of information
including market reports, journalistic articles as well as academic sources. This base of information will form the content and
support the strategies disclosed in the following pages.
Finally, primary research will once again be utilized in order to
draw an estimation of the project proposal success.
wgsn. com
Covent Garden Apple Market
Market context