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Process
Activity Run
11AM - 3 PM
THE F
ASHION LAB’
The Fashion Lab’ will serve as the commonly known
backstage area for the Topshop Unique show. The
Fashion Lab installation will take place on the Eastern
side of Covent Garden’s piazza, between the Actor’s
church and the Apple Market. It will be entirely built up
in all transparent PVC materials to enable viewer a full
discovery of the backstage activities.
The Fashion Lab will reveal activities such as hair and
make up preparation, sewing and last minutes fitting
station and a press area were interviews are expected
to be conducted.
For intimacy reasons, the changing room, where model
will get dressed before the show and where the collection will be stored, will remain private. The changing
room itself will be built of blurred PVC material to fit the
overall transparent look of the installation while remaining
invisible.
The Fashion lab is expected to stand as the centre of
visitors’ attention in the hours leading up to the show.
The installation will allow visitors to get an idea of what
the organisation of a fashion show looks like as well as
get a feel of the frantic energy that spreads in the hours
leading to the show.
F
ASHION LAB’