PR Pitch 2 | Page 76

72 Process Process 73 CONTENT Visitors to Covent Garden’s Topshop Village will be invited to dive into the world of Fashion for a one-day only event, during which they will discover the mechanism involve in the making of a fashion show. The event location, Covent Garden’s piazza, will be entirely transformed to welcome the showspace installations dedicated to public celebration of Topshop Unique SS16 collection. THE TOPSHOP VILLAGE WILL OPEN FROM 10 AM UNTIL 7PM ON SATURDAY 13TH SEPTEMBER 2015 Each of the event’s activity will take place in a different installation, designed to deliver a singular experience to the Topshop Village visitors, who will be treated as veritable fashion industry insiders, throughout the day. INSIGHT The main behind the scenes insights will take place in the two biggest installations of the Village; the Fashion Lab and the Topshop Tunnel. Both of these installations will invite visitors to discover the processes involved in the making a fashion show. Jourdan Dunn, Topshop Unique backstage AW13 Topshop Unique Backstage SS14 Collection