58
Place
Product
St Paul’s church
back
VENUE
Topshop has chosen Covent Garden’s piazza as venue for
the Topshop Village. Covent Garden is a partially pedestrian neighbourhood that offers large space for street performances and selected promotional events in central London.
St Paul’s church (aka the Actor’s church) will be the setting
for the guests’ private show space.
The borough is a must see of the British capital thanks to
its successful mix of central location, historical heritage and
iconic architecture that successfully embodies British cultural
values.
By associating this event with the borough of Covent Garden, Topshop not only aim to produce a spectacular fashion
event but also celebrate the brand’s cultural heritage in one
of the British capital most iconic location. Topshop’s association with Covent Garden will communicate a successful
image of the British fashion brand, celebrated in of London
most authentic and prestigious location.
The event will see Covent Garden’s Piazza and St Paul’s
church area transformed with temporary installations to adequately welcome and entertain the large crowd expected
to visit the venue throughout the day.
Covent Garden Market
St Paul’s church Front
Piazza architecture
59