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Product
Product
Brand FUTURE
Topshop has for observable objective to continue establishing
its growth outside the border of the United Kingdom. Slowly yet
smartly, the company has started implant stores abroad, without rushing and by carefully analysing potential markets across
different continent.
The company is currently represented in 35 countries through
the presence of 261 franchised outlets (*16). However, Topshop biggest challenge remains to conquer the United States.
Topshop/Topman currently holds 4 stores in the country, a
number estimated insufficient by Philip green to conquer the
fashion market on the same level as it did in the UK. Arcadia recently revealed its intention to further expand Topshop/Topman
presence within the USA (*17)
In the UK, Topshop formula to successful growth will not rely on
quantity but rather on quality.
Topshop success the future will rely on brand experience strat egies that will move further away from the boundaries of classic
retailing to introduce multi sensorial experiences to which consumers will feel emotionally linked to.
‘
Topshop envisions a
future when f
ashion
shows are even more
dynamic- live
entertainment
spectacle”
’
Anjali Mulany, 2013
The future of Unique will rely on the innovative initiatives and depends on which directions future showcase of the collection will
take. It appears clear that Topshop will continue to compete for
its leader spot as most innovative fashion retailer by reinventing
the future of fashion shows, season after season.
The future of Unique will rely on the innovative initiatives and depends on which directions future showcase of the collection will
take. It appears clear that Topshop will continue to compete for
its leader spot as most innovative fashion retailer by reinventing
the future of fashion shows, season after season.
‘
” In the UK we ha the opporve
tunity to downsize and need
to reshape our model. We ha
ve
to make sure the experience
is best in class and upgrade
sensibility”
’
Sir Philip green
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