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Product
S
O
UPDATED WITH Latest trends
Fast production system
Strong brand loy ty
al
Accessibility
Excellent online presence
Store presence in the UK
Innov
ative marketing
Strong brand identity
Establishment in British f
ashion cul
ture
Establishment within high-end f
ashion scene
Industry support
TOPSHOP
SWOT
Further attract youngster attention.
Encourage older consumers to discover the
brand.
Continue to create unique brand experiences.
Establish Topshop as UK leading f
ashion brand
to international audience.
Develop lifestyle products.
Further invol consumers into the Unique
ve
show’s experience.
W
T
Price range
Quality
Accessibility makes product less desirable
Store presence Intl
Customer services
Large market makes it hard to target each customer specificall through marketing.
y
Onl Topshop flagship’s store offers specific iny
store experience and services.
Difficul economic times.
t
Competitive retail market
High price comp
ared to competitors.