PR Pitch 2 | Page 34

32 Product Product The Topshop Village is an extraordinary daylong promotional event, organized by high street giant Topshop that will take place in the heart of Covent Garden on September 13th 2015 to mark the 10-year anniversary of Topshop Unique. To celebrate the date in style, Topshop will physically bring the Topshop Unique catwalk show to a public space by hosting the first-ever partially public runway show at London Fashion week. The Topshop village will be an interactive event designed to shake the boundaries of the fashion industry by introducing new solutions to the presentation of a fashion show as well as answer the large public demand for fashion industry insights. While the centre piece of the event will be the spectacular Unique show, the Topshop village will deliver a multi sensorial fashion experience to its visitor’s throughout the day by offering different types of activities designed to improve interactions between Topshop and its fans. These activities will take place across diverse installations, set across various locations of Covent Garden’s Piazza and will each deliver exclusive insights on the making and happening of a fashion show to its visitors. The Topshop Village is a non-retail focus environment with no immediate profit drivers. It’s a community sp ace created for people to come, exchange and live an experience aiming at building a brand/client relationship for the future. At a crossway between a festival and a traditional fashion show, The Topshop village is a one-of-a-kind type of event aiming at further establishing Topshop as the leading Fashion brand in terms of innovation. The ev ent has been designed to answer gaps in both the Topshop and the Covent Garden offer: it aims to attract younger spectators to visit or discover the area of Covent Garden while it also aims to re establish Topshop closer to its core consumers, the public. Cara Delevigne Topshop Unique S/S 2014 33