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INTRODUCTION
To fulfil the objective to attract younger crowds to visit Covent Garden, it
is crucial to develop a project that will involve an element of interest dear
to that specific market as well as develop an aspect of the Covent Garden area that would encourage that specific crowd to travel there. Extensive research into the fashion retail market enabled me to identify
several brands that could potentially be considered for this proposal.
After lengthy consideration, Topshop was selected for its strong contribution into the current youth fashion scene. Moreover, thanks to Topshop’s the establishment and positioning as the leading fashion brand
in terms of innovation, possibilities of development for Topshop are
endless which would particularly fit for the purpose of this proposal.
Topshop Spring Summer 2011 Campaign
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