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Proposal
Proposal
AIM
Attract fashion consumers, aged 15-25,
to visit and discover the space of Covent
Garden.
Strategy
Organize a spectacular promotional event
in the space of Covent Garden in association with a youth favourite high street
retailer, currently not implanted in the area,
utilizing the renowned reputation of Covent
Garden for Spectacle in London.
Objectives
Lower the average Covent Garden visitor
age from 37 to 25 for the duration of the
event.
Increase footfall in nearby stores
Raise frequentation to Covent Garden by
150% for the duration of the event
Raise national and international awareness
of Covent Garden as a first class destination for fashion and entertainment.
‘
The best wa to attract shoppers from other destiy
nations is to provide an experience that could not
be found anywhere else in London. Major public arts
installations, especiall those with an interactive
y
element, ha the ability to attract large crowds
ve
and create great publicity platforms
’
EDELMAN PR
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