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Market Context
Market Context
STRENGHTS
(7*)
PEDESTRIAN QUALITY
RESTAURANT/BAR
The neighbourhood has been largely acclaimed
by the press for its bar and restaurant mixed offer. It is also the second most favourite aspect
of the area according to its visitors.
30%
12.5% 12.5%
The varied retail portfolio of Covent Garden stands as the strongest
point of Covent Garden. According to 30% of the sample of Covent
Garden visitors surveyed
“The offer in retail is amazing. If I need to go
shopping, I come here. It’s more relaxed and less
crowded than Oxford Street”
Aisha, 25 – Model
Covent Garden benefits from the unique advantage
of being one of London rare pedestrian area. Many
people travel here with families and groups of friends
to escape the busy traffic of other retail centres in
the city.
10%
The mix of street entertainment and theatre offer make the area stands as a unique leisure
destination in central London. Foreign visitors
particularly praised this aspect of the area.
10%
7%
ARCHITECTURE
ATMOSPHERE
RETAIL MIX
SPECTACLE
Covent Garden’s atmosphere is as appreciated
as its restaurant offer. Many visitors enjoys Covent
Garden joyful atmosphere particularly ahead of the
festive season.
Covent Garden was generally praised for its spectacular architecture.
The neighbourhood cultural heritage is strongly present thanks to the
well preservation of Covent Garden’s historical buildings, setting it
apart from the rest of London’s environmental offer.
“Covent Garden is unique, the architecture is
outstanding. Those places are rare in London.
Whenever I am in the city I come here. I like to
shop in sp
aces with character”
Kate, 35 – Sales executive
1%
LOCATION
Covent Garden benefits from a primary location at heart of London most
vibrant area.