14
Market Context
Market Context
F
ACTS
15
(*)
50
50
GENDER
Covent Garden is equally frequented by men
and women.
37
AGE
Covent Garden appears to attract a mature
crowd of an average age of 37. Observation
visitors’ fluctuations confirmed those data: there
are a very limited number of youth visitors to
the area. The retail’s offer of up-market brands
combined with the lack of youth targeted stores
(6*) confirms such direction in Covent Garden’s
market positioning.
44 M
FREQUENTATION
44 million people consumed in
Covent Garden in 2012.
100
$$
SPENT
Covent Garden visitors spend on average
100£ per visit.
90
min
TIME
Visitors spend on average 90 minutes in
Covent Garden.
* Data by Capital and Counties