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Appendix
Appendix
ever, the ratio cannot be precisely predicted as such data highly depends on seasons, holidays and travel price, which encourage one
another to visit London at diverse time of the year.
4. 70 % of the survey responders expressed their wish to attend a
London fashion week show. 27% have already been, thanks to their
professional occupation in the fashion industry yet stated to wish to go
again. A clear minority of 3% don’t wish to attend a fashion show.
Figure 4: The Topshop Village survey. Question 09 : Would you like to
go to a designer show during London fashion week?
A survey analysing different visitor’s group tourism behaviours demonstrates that Covent Garden is highly visited by international travellers as well as Domestic overnight tourists, unlike other London attractions.
5. 73% of responders will use London Underground tube service to
travel to the Topshop Village. 8% will use national train services while
7% will rather walk to the venue. A mere 3% will use cars to travel
onsite, therefore Parking shouldn’t cause a major thread to the event
organization. 1% will bike.
6* Matercard Worldwide Insight ranks London as most visited city in
the world in 2012. The Olympics, Paralympics and newly refurbishment
of the city encouraged 16.9 millions foreigners to visit the British capital
in that year. It title was awarded to Bangkok in 2013, yet London stands
2nd on the list with a light lowering of its frequentation. It remains the
most visited city in Europe.
7* London Visitor survey established the top 10 touristic destinations
of London according to its frequentation of tourists. Covent Garden
stands 4th behind the London Eye, The British Museum and Buckingham Palace. However the survey demonstrates that Covent Garden
is more popular than Piccadilly Circus or the Tate modern amongst
others.
Fig 1 : Most visible and interactive brands ranked by Stickyeyes
Data by Visit Britain
9* Topshop/ Topman holds 440 shops in the world. Over 300 are implanted in the Uk the rest being spread across 37 countries, which
make its presence abroad less impactful than it is in the UK.
Promotion
8* Visit Britain. Org rated the top tourist nationalities of London’s visitors . The result demonstrated the largest proportion of tourist were
French. Such ratio can be explained by the efficient tunnel channel
transportation, which encourages French tourists to visit the UK at a
moderate price. Second stands the United States and third German
visitors. It can be easily concluded that these numbers will translate
into the ratio of foreign visitors likely to visit the Topshop Village. How-
1* Topshop is actively present across various social media platforms.
In 2012, Stickyeyes ranked Topshop second “most interactive brand”
behind Asos.
This award isn’t surprising considering Topshop accurate utilization
of social media and strong understanding of its chore consumers,
the youth, and the biggest social media user group according to the
National statistic office.
Topshop is currently represented on the following social media platforms
1 . Facebook
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