140
141
Appendix
ing an initial application :
•
nature of event i.e. whether it is a commercial, community or
statutory event
•
suitability of the event to take place within the City of London
•
proposed location/venue
•
scale
•
impact on the residential and business community
•
impact on pedestrian and vehicular traffic
•
simultaneous activity, other events, road works or any other
activity which will impact on the intended location and vice
versa
•
frequency of events being held at the location
•
new event or repeat event
•
current legislation.
10* I tried to contact both Covent Garden and the Actor’s church management team to request information about venue rental. Unfortunately
all my emails were left ignored.
Because of the high level of publicity that the event will generate, it is
likely that Covent Garden management team will allow the run of the
temporary event on its premises. Donna Lambert, who I approached on
the matter, supported the project and implied that Covent Garden would
most likely want to an event of such grandeur, as it will generate a lot
of press and therefore attract a large amount of attention onto the area.
The actor’s church depend on a privately management team. However,
the church has been highly active with supporting arts and theatre in the
area of Covent Garden. Therefore, given its implication within London’s
art scenes, it is likely the church would want to be involved in the organization of the event, that, again will generate a lot of attention towards
the venue.
Appendix
to product sales. Designer collaborations have confirmed to generate
excitement within the high street offer.
2* The Topshop café was introduced as part of Topshop seasonal show
space. It is an area created for guest and press members to relax before and after the Topshop Unique show and Newgen designer shows.
« Befo re the shows, everyone meets up at the TopShop Café. »
Garance Dore, Fashion blogger in 2010
Contact evidence with venues
11* If the project is approved by the city of London and different members of Covent Garden’s board, the city of London event team will assist
the Topshop Village production company into the set up of health and
safety measures throughout the length of the event. Those services can
include road closure, policing, parking enforcement and street cleaning
and will be charged to the organizer (Topshop).
The city of London
Topshop Café, Spring/ Summer Toshop showspace. September 2012
Topshop cafe catering service is complimentary and stands as an extra service, which adds value to the overall editors’ experience of Topshop during fashion week. The concept of the Topshop café has kept
on evolving since its first introduction in 2010.Season after season, the
café’s offer has grown from take away snacks to full on catering menu
customized to each designer show.
Process
1* Limited edition collection have been a rising trend in fashion retail and
promotion techniques. They have had for effect to generate customer
excitement and drive new records in term of sale. Many high street
chain have generate collaboration in recent years with some more successful than others. While H&M has proven to master the practice og
highly publicised partnerships, Topshop has also prove leader in the
trend. It’s recent collaboration with print designer Mary Katrantzou, former Newgen alumni “ was a huge success, with only 2 pieces of a 70
piece range seeing any price drop “ (editd). Most successful collaboration have seen customers waiting in line hours before gaining access
Left : Beverage at Topshop café for A/W 2010 show. Right: Catering at SS14
topshop Café
As outlined by Garance Dore, The Topshop café has become a mustbe of London fashion week:
3* Limited edition collection have been a rising trend in fashion retail and
promotion techniques. They have had for effect to generate customer
excitement and drive new records in term of sale. Many high street
chain have generate collaboration in recent years with some more successful than others. While H&M has proven to master the practice og
highly publicised partnerships, Topshop has also prove leader in the
trend. It’s recent collaboration with print designer Mary Katrantzou, former Newgen alumni “ was a huge success, with only 2 pieces of a 70
piece range seeing any price drop “ (editd). Most successful collaboration have seen customers waiting in line hours before gaining access
to product sales. Designer collaborations have confirmed to generate
excitement within the high street offer.
4* “The space has capacity for 690 seated and 120 standing guests, an
increase of 200 from the retailer’s former location at the Tate Modern. »
Jill Geoghegan from drapers on the latest Topshop showspace capacity in comparison to previous seasons.