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Price
Price
Visitor Price
Topshop accessibility as a high street brand has encouraged
the production of the Topshop village, a complimentary event
that would allow anyone who wishes, to dive into the fashion
industry world.
Event Values
Exclusivity
Spectacle
Entertainment
Informative
British
Fashion
Modernism
Visitor’s investment
Time
Transportation
Social media p
articip
ation
There will be no financial investement requested from guest
apart from the retail installation such as the pop up store and
digital shop, which will act more as services and have for
main objective to drive excitement amongst Topshop fans,
adding an extra reason for them to travel to the Topshop Village, rather than generate sales.
Investment
This event will represent a large financial investment for Topshop (*1). This one off anniversary event will hold a budget
larger than the usual Topshop Unique seasonal showing. In
return of financial investment, Topshop aims to produce a high
calibre event in sync with a viral promotion for Unique anniversary. The event will serve as a tool for the further establishment
of Topshop as an unmissable and remarkable brand both excelling in the high street and on London fashion runway.
Visitor / Brand Dynamic
The Topshop village will be promoted as a free entertaining event
in its form, but will principally serve as a tool of promotion for Topshop, in its purpose.
Because of the complimentary value of the event, Topshop has
inverse the dynamic that exists between the brand and its consumers; Topshop as host, becomes the dominant figure in the
client/brand relationship while visitors become the submissive figures, passive participant of its happening. This event is an opportunity for Topshop to impose a point of view and identity and
the complimentary value of the event makes it a non- negotiable
pathway for visitors. Visitors will be spectators and passive participants but will not impact on the value of it.
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