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promotion
Promotion
On - Site
A street-style photobooth will be set up at the Topshop
Village. The photobooth will capture visitors wishing to
have their picture taken at the event with friends, family
or on their own. With a full-length frame, visitors will be
able to capture their look of the day and instantly share
it with friends across social media platforms including
Instagram, Twitter and Facebook. Additionally a selection of pictures will be uploaded to Topshop’s Tumblr
page (*5).
Social media
Social media platform will broadcast the live stream of the Topshop Unique show as well as promote the pop up Topshop
Village website to encourage more traffic onto it.
Online users will have the opportunity to create a wish list off
the catwalk looks and save it for later purchase
Future
Topshop social media pages will continue feeding followers
with images from the event as well as video content of the
backstage and show’s front row .