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promotion
Promotion
Event da - 13/09/2015
y
In Store
Topshop will promote the two online contest to its clients within stores. Flyers for the Register and Win campaign will be handed out to customers in their shopping bags. In addition, large poster will be displayed
to promote the #Bethemodel campaign and attract
aspiring models to enter the Facebook contest. The
event’s customized bags will continue to be distributed
to attract more awareness onto the #artofpreparation
campaign.
WEBSITE + APP
The Topshop village pop-up website and app’ will be the
principal interactive components of the digital promotion
strategy. The digital map of Covent Garden Piazza on the
website will be activated. Clicking on each installation will
enable viewers to access a live stream of the event from a
specific location perspective.
Live streaming will be available from the Fashion Lab’, the
tunnel, the Topshop room, the Piazza, the private catwalk
and the red carpet arrival. Live correspondent journalists will
be onsite to comment live about the unravelling of events
to the online audience expected to tune in ahead of the
show.