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promotion
Promotion
‘
‘Video content need to consider
more than the pre and post show
moment but focus on a more consistent content about the overall
season of the show. Pre produced
segments, including interviews
with designers, lead to a greater
amount of time spent with the
show online.’
SOCIAL MEDIA
Social media platforms will carry on releasing content in the
similar kind to the one revealed over the 3 weeks preceding
the event. The content however will be less enigmatic and
will intend to reveal clear information about the event.
Within the final week leading to the event, Facebook will
launch two campaigns to ensure a strong promotion within
its followers.
’
WGSN
Register and win
Video content
Each day leading to the Topshop Village event, Topshop will release
short edited videos of the making of the collection showcasing content such as design process, model casting, beauty brainstorming
as well as interviews with high profile producers and participants of
the event.
Moreover a YouTube channel will live stream the live studio also accessible from the pop up website.
Topshop Youtube content
Over the course of the week preceding the event, Topshop
fans will be enabled to register as participants to event on
Topshop Village facebook page event. By sharing this update to their own followers, registered users will run for a
chance to win a pair of VIP package to the event, consisting
in a meet and greet with model Cara Delevigne, front row
tickets to the show and a 1000£ Topshop shopping spree
allowance. This contest will have objective to encourage social media sharing and spread the word of the event.
Topshop SS13 Collection
Be the Model
Be the Model is an existing Topshop concept introduced by the brand for the SS13 Unique campaign.
For the 10-year anniversary of Topshop unique, Be
The Model will be taken a step further. For the 10th
year anniversary of Topshop Unique, Be the model will have for objective to find the last model for
the Topshop Unique show amongst its fan base.
The contest will enabled any girls age 16 to 25 and
measuring more than 5 feet 6 inches to participate
by submitting a picture of themselves to Topshop
Instagram page. Topshop fans will then be able to
“like” their favourite model.
The top 30 finalists will be invited to a live casting held
at Topshop Oxford street flagship store on Saturday
12th of September. The winner will take a chance at
launching a successful modelling career starting with
walking down Topshop unique runway alongside fa