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Market Context
Market Context
LOCATIOn
The district of Covent Garden is located in the heart of central London, delimited to the south by the Strand, the east by Leicester
Square, the west by Holborn and Somerset House and to the
north by Shaftesbury avenue.
The contemporary neighbourhood of Covent
Garden is separated in two distinctive areas
demarcated by Long Acre, a lane considered
by many as the High Street of Covent Garden:
Covent’s Garden piazza and its historical surroundings at its south, and 7 Dials at its north (2*).
The district of Covent Garden is easily accessible by
walk from renowned landmarks of London: Leicester
Square, Piccadilly Circus and Trafalgar Square. The
borough is well served by public transportation including the
Piccadilly line by tube as well as buses connecting it to various locations across London.
SHOPPING
They are
currentl over
y
130
shops
Covent Garden acts as a centre of large retail activities in central London, holding a varied portfolio of retail stores; from independent shops in the Seven Dials area, luxury designer stores
including Sandro or Opening Ceremony on King Street to large
chain stores such as H&M on Long Acre.
Sandro store,
King street
‘
“Whether you want so-hip-it-hurts f
ashion, unique gift shops or rare sweet
treats, the Covent Garden shopping
experience is a revelation.”
’
Covent Garden
and
84
bar/rest
aurants
in
Covent
Garden (3*).
Balthazar Restaurant
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