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promotion
Promotion
1 Week Prior - Starting 07/09/2013
WEBSITE
PRESS
WWW. TOPSHOPVILLAGE.COM
Topshop will launch a pop up website dedicated to the event. The
main website page will display an interactive map of Covent Garden’s
Piazza each installation planned to take place at the Topshop Village.
Topshop Unique guest invitations will be sent to members of the
press (written, online and blog) alongside a press release revealing
the content of the event and its extraordinary form.
Clicking on each of the installation will reveal more information on
what to expect from each of the village’s component. An information
page unveiling the event purpose and aim will also be set up.
The mailing of the press pack will mark the beginning of Topshop unveailing of information about the event. The press release mailing will
generate additional coverage about the event and ensure a strong
promotion throughout British fashion media.
Additionally, a live stream of Topshop Unique design studio will be
running live until Saturday September 12th 2015. The streaming will
allow viewers to discover the making of a collection and understand
the course of event that contributes to the making of a collection.
Website mock-up
Press pack content