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Promotion
Promotion
INTRODUCTION
PHYSICAL DIGITAL
To suit the purpose of the event and reach the intended
target audience, Topshop has designed a viral marketing
strategy mixing a variety of promotion techniques.
Each technique will work as a tool to promote the event
and will contribute to the consistency of the campaign’s
message
The establishment of Topshop in the British retail market paired with its strong youth target loyalty will allow
the brand to self promote the event without help from
external sponsors to the exception of Covent Garden,
although not intended to actively participate in the event
promotion. The large amount of Topshop social media
followers (1*) combined with Topshop large popularity
will ensure the Topshop Village a strong promotion in the
weeks leading the event. Such decision for Topshop to
self promote the event will allow Topshop promotional
independence as well without boundaries of sponsors’
advertisement, therefore establish Topshop, the Topshop
Village and Covent Garden as only centres of promotion
attention.
Topshop has established a promotional strategy that will
comprise a mix of both a physical and digital experience
to enable people from around the world to experience the
Topshop Village spectacle. While a great emphasize will be
given to the physical experience of Topshop Unique show
with the set up of Topshop village