TARGET female AUDIENCE
Young female aged between 15 to 25 years old with a
strong interest for fashion and lifestyle trends.
“Topshop is high street
f
ashion, made for production, not to contribute to
higher/conceptual f
ashion, I
don’t think i would go.
Fashion student, 15-25 F”
“As it’s a public interaction
I would be guaranteed to be
invol
ved unlike designer shows
which are hard to get into. Plus
it’s a new type of event, I’d want to
see what it’s like.”
Female 15-25, works in Fashion
The female target may have never been to Covent Garden,
and if she has, it is only on an occasional basis (2*), always
with a particular goal in mind. She doesn’t think of Covent
Garden as a place to hang around or Shop and would more
naturally visit Oxford Street and Carnaby Street for shopping
purposes. She likes to spend her weekend with friends at
markets and fashionable cafes. She is also busy running a
life divided between a part time job, internships and studies.
On the 15th September 2015, she will travel to Covent Garden to discover the Topshop Village installations (3*) because
she has a curious personality. As such event has never been
done before, she is sceptical but if it ends up being a successful event, she will be glad to have been part of it. She
has never been to a designer fashion show(4*) and this event
will be a great opportunity for her to discover the fashion industry. The target not necessarily shops at Topshop but will
want to visit the Topshop Village for the unique experience it
offers and the exclusive peaks that only people onsite will be
able to experience. Overall she is interested in fashion and is
curious about its behind the scenes culture.
This target was informed of the event in the pre