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P
eople
P
eople
AUDIENCES
The Topshop village has been designed in collaboration
with Covent Garden to attract a younger crowd (15-24)
to visit and discover this area of Central London, often
snubbed by the youth for the likes of other retail centres
such as Oxford Street or Westfield.
However, because of the usual large amount of visitors in
the area, the Topshop Village is expected to attract collateral crowd with various profiles, from tourists and commuters, to occasional shoppers: anyone – in addition to the
targeted audience- who will happen to visit the area on the
13th of September 2015.
84%
GENDER DIVISION
16%
A surveyed undertaken to evaluate the impact of the Topshop village enabled me to estimate approximate demographics figures for the event.
A significant amount of female visitors (84%) intend to visit
the Topshop village while only a small percentage of male
visitors (16%) plan to come.
This division in gender repartition can be explained by the
Unique collection target consumers; women, as well as
the common tendency for female gender domination in the
fashion field practice (*1).
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