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Process
Vogue Festival 2012
Self proclaimed, ‘largest gathering of fashion talent
ever seen in London’, the Vogue Festival is an annual
fashion event launched in 2012 and held at London’s
Southbank centre. The Vogue festival offers high profile
fashion insider’s conferences to the general audience.
In addition to the sessions, Vogue Festival delivers additional interactive activities relating to the world of fashion and Vogue including a live Vogue Cover shoots,
a Vogue shop and a hair and beauty complimentary
service.
The Festival has grown to become a place for fashion
information as well as a place for fashion graduates
and professionals to network (*6).
The event is highly popular amongst the fashion community of London (*7). The vogue festival is a paid
event. Ticket price start at 30£ per person per session
but held the promise of quality content delivered fashion high profile professionals. The event has been a
great example of successful fashion event in London.
London fashion weekend is a two days event
held seasonally after the run of London Fashion
week. The initiative, started in 2012, intend to
deliver the experience of the official fashion week
exclusivity of content to the general audience
London Fashion weekend offers a range of activities related to the fashion industry such as catwalk shows, industry talks and shopping experience.
The event content is overall less high profile than
the one reserve to the press during the show official schedule. Ticket range from 16-125£
Carnaby street catwalk show
Carnaby Street hosted a one off public catwalk
show to celebrate the 50th anniversary of the retail
area. The show featured clothes from local retailers
as a bid to promote the flourishing retail revamp of
the famous street.
The show attracted a reasonable amount of publicity to Carnaby Street. However, little digital innovation was considered throughout the show production, which was attended exclusively by passing-by
visitors of the area; no official press members were
offered to join.
P
eople