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Market Context
Covent Garden
Covent Garden is a commercial and historical landmark of Central
London, capital of the United Kingdom.
Vibrant nightlife destinations or luxury retail destination, Covent
Garden has, over the past 30 years, grown to become one of
the top destinations for visitors in London, itself the most visited
city of 2012 (1*).
Covent Garden offers a vast range of leisure activities from West
End theatre shows and award winning restaurants to small independent fashion boutiques in a unique historical setting. This varied range of offer has established the neighbourhood as a much
sought after district of the British capital.
As popular as it is, Covent Garden is also subject to the everchanging retail market conditions, which weakened the neighbourhood performances in recent years. As the following research will demonstrate, Covent Garden is subject to a on-going
retail offer revamp that aims to fix the current gaps in its offer.
Market Context
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