Time Line
JANUARY
•Video shooting in the UK with
Kanye West guest appearance
in collaboration with Hunger
Magazine
FEBRUARY MARCH
•Launch of blog keepingupwithKatie.co.uk
•1st Press release announcing
concept of campaign without
revealing Kanye West collabo.
•Video post-editing
APRIL
•2nd press release sent to
press announcing the participation of Kanye West in the
campaign video
•Follow up with press request
and Interview demands
•Draft of guest list for party
MAY
•3rd press release announcing
contest and launch of trailer
•Launch date of fashion film
announced for MAY on Katie
Eary website and social media
•Party planning
•Follow up with press request
and Interview demands
JUNE
•Party invitation for Glastonbury after party sent to press
and guests
•Online campaign viral cam