PR Pitch 1 | Page 2

index
3. Agency
4. Client
5. Issues
6. Solution
7. Objectives
8-9. Market situation
10 Swot
11 Competitors
12 Current audience
13. Target audience
14. Perception of the brand
15. Target media
16. Message of the campaign
17. Strategy
18-19 Tacticts
20. Press release
21-22. Media angle
23-24. Budget
25. Time line
26. Evaluation
27. Bibliography

2