MESSAGE
“THE FABULOUS LIFE OF KATIE EARY”
This slogan sums up the essence of the campaign that will establish the identity of the brand
by promoting the exciting lifestyle of Katie Eary –and by extension of the label - as fabulous, exciting and unique. The message follows the similar concept of the ‘Katie Rocks’
campaign introduced during the AW12 season and takes it a step further, this time aiming
to communicate a lifestyle rather than fashion. It will target the interest of a young audience,
sensible to the glamorous lifestyle of the rich and famous and interested -by extension- in new
and eccentric fashion.
A/W12 campaign
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