PR for People Monthly SEPTEMBER 2015 | Page 12

The easiest way to approach a Digital Strategy column for this, "The God Issue" of The Connector, would be to use levity to sidestep the grandeur of the topic. As in, "Oh, God, will I ever get the code right for this app?" or "God only knows why my iPhone can't hold a charge." Or maybe, "Windows 10 finally downloaded – there IS a God!"

But that would be taking the easy way out. With religion (assuming that if the topic is God, then religion is part of the discussion), it is never wise to joke around – too easy to offend, to seem heretical, or, worse, to be considered heathen, a pagan or (gasp!) hedonistic. Heaven forbid!

When asked a ridiculous or inane question, often my response is, "Look it up! That's why God created search engines." Now it is time to take my own advice. In looking up “God” on Google, Bing, Yahoo and Wikipedia, the results are interesting:

Google

Yahoo

Wikipedia

Dean Landsman on Digital Strategy

God, Tech, and Digital Strategy

Bing

Tech, like God, works in mysterious ways. The three major search engines all point to Wikipedia. Does this mean God can be found in Wikipedia? Or, if you're searching for God, apparently He/She/it/they (everyone has an opinion) can be found at Wikipedia. Is that true? God only knows.

Were these search results predestined? Some might think so. As baseball deity Yogi Berra once said, "You could look it up.”

Religious leaders will tell you that God is everywhere. Today, in the era of ubiquitous connectivity, technology seems to be everywhere. Is there a connection? Countless websites and blogs exist about God, or different gods, religion, religious groups, religious practice, sects, etc. Religious services are live-streamed online. In some cases it is daily, others weekly, and in some cases only during high holy days or for major holiday services.