PR for People Monthly OCTOBER 2015 | Page 9

In the age of ubiquitous connectivity and easily accessible online repositories of so many aspects of professional and personal life, one can make one’s mark in many way. These opportunities exist in sites, blogs, uploaded presentations, videos, social media statuses, tweets, postings of photos, pins and tags, news, sports, entertainment, job listings, resumes, invitations, announcements, research studies and findings, PhD dissertations, and many, many more.

In much the same way it can seem that things get lost in the morass, the many petabytes of information and data out there in the ether. It is equally possible to locate and pinpoint even the furthest flung tidbits of the long tail, the oddball, those narrow scope or even absurd facts. The people associated or involved in these pursuits or facts were, before the connected era, the equivalent of free floating singular galaxies, rarely in touch, if even aware of each other. The pre-digital version of connectedness existed in legacy resources. Books, magazines, newsletters, snail mail, and word of mouth.

The Digital Age enhances and expands the ability and opportunity to make one’s mark. In the digital world –online or stored in the cloud or on digital media—that which is posted, captured or uploaded, can remain available, with no expiration date. The Internet Archive preserves as many sites as it is able to scan and maintain. Its inventor, Brewster Kahle, has made his mark by preserving many of the marks made online.

Dean Landsman on

Digital Strategy

– Making your Mark