Vaccarino explains. “We’ve redefined the concept of PR and the media.” With reporters on the ground in cities across the country, Vaccarino will give an even louder voice to people and their stories. “Everyone deserves to be recognized for their talent, hard work, and achievements. Everyone deserves to be on the cover of a magazine,” she says.
Why not bypass the press and just use social media, as many people do? “The problem with social media is that everyone is screaming,” says Vaccarino. “A lot of what is on social media is flatly ignored because it’s junk. Social media will allow you to push to your own fans or following, but it doesn’t give you instant access to the media. PR for People gives people a platform to get news coverage. We leverage news stories about people by pushing out every article on social media. We use social media, it doesn’t use us.”
“We use social media, it doesn’t use us.”
--Patricia Vaccarino
A self-described working-class kid from Yonkers, Vaccarino doesn’t distance herself from her early roots—in fact, she embraces them. “I am proud of who I am,” she says, “My father was Sicilian and he was in the liquor business. My father was also a decorated war veteran who fought on the front lines in Korea. He believed in the American people. He would be proud of what I’m doing with PR for People.”
Vaccarino says she draws on those early values to live with the discipline and grit it takes to sweat through multiple ballet classes and cross training sessions a week, even at age 58. “My ballet training is a metaphor for exploring excellence and what I’m doing with PR for People. I am building PR for People® with the same discipline, excellence, and focus as when I train in ballet or with anything else I pursue. I believe in PR for People® and I believe people deserve the opportunity to tell their stories to the world.”
The PR for People® news portal has launched.
JoAnne Dyer is an editor, writer, proofreader, and event planner. She founded Seven Madronas Communications in 2010. Seven Madronas specializes in helping change-makers and people doing good in the world. She’s edited dozens of nonfiction books and writes for Nest Publications and The Connector magazine. When she’s not agonizing over subject/verb agreements, she’s hiking in the red canyons of Utah or cooking vegetarian dinners in her native Seattle, Washington.
Growth & Funding Strategist