It’s hard to make your mark when you’re busy trying to make your rent.
For people without access to wealth and connections, it’s nearly impossible to get noticed by the media. It’s a system gamed by people with money, according to Patricia Vaccarino, founder of PR for People®. Large PR firms cost upwards of $5K a month—and that’s for the C-team, according to Vaccarino.
“I’ve met so many people who were unhappy with their PR firms or consultants, but the reality is they weren’t spending enough money on PR professionals in order to achieve a successful outcome. And they didn’t know that. No one at the PR firm told them. They thought they got a good deal but what they got was little or nothing.”
Most people are not aware that over 80% of what they see and hear as news has been put there by high-priced PR firms, and that’s a scary thought. PR is expensive. So if only rich people can afford to pay for PR, then we have a problem. That’s a problem Ms. Vaccarino wants to solve.
Determined to give people fair access to the press to showcase their gifts, she created PR for People® as a spinoff of her firm, Xanthus Communications, in 2007. PR for People® allows people to build online press kits and offers a Media Switchboard Service, which connects journalists’ media queries to those who can offer expertise. In 2012,came The Connector magazine, which shares high-quality news stories about PR for People’s® clients and others.
Vaccarino is now taking her deeply held philosophy of fairness a step farther: enter PR for People’s® news portal at www.prforpeople.com. “I have solved the problem of becoming an affordable PR product by becoming our own media outlet,”
Everyone Deserves to Be
on the Cover of a Magazine
PR for People® launches news portal, becomes its own media
By JoAnne Dyer
“For years, I’ve wrestled with the notion of how to make PR an affordable commodity, instead of an expensive service that could only be bought by the superrich.” –Patricia Vaccarino