Clinton's most critical inflections
We found that it was an “instructive” inflection – a 2-3 second period when Clinton communicates not with words but with her body, face, and manner that “We need to tell those people to stop behaving that way” -- that the greatest number of undecideds are brought her way.
Instructive Inflection
"We need to tell those people to stop behaving that way."
Most critical inflections for Trump
According to BioNimbus, it’s a “collaborative” inflection – a short period when Trump asks with his body and manner “Don’t you agree with me that this is wrong?” -- that moves the greatest number of undecideds across the line of reluctance toward him.
Collaborative Inflection
"Don't you agree with me that this is wrong?"
Emotional certainty versus emotional vulnerability
The Clinton inflection comes from the emotional standpoint of certainty, while the Trump inflection comes from the emotional standpoint of vulnerability, the latter of which many undecided voters like a lot, according to our research. That may seem surprising, given what you know about Trump's behavior. But instinctive psychological reactions to candidate inflections are actually more truthful than what voters say, revealing much that they can't or won't express about their likely actions.
Maybe the two campaigns will scoff at things like inflections and biometric emanations from voters’ bodies. But Trump in particular might be wise not to. Even with little time left in the race, he can pull a lot more undecideds across the line of reluctance if he were to speak with a little more collaborative inflection. At least that’s what voters’ bodies say.