For active, busy people caught up in the daily grind, coffee has historically been the “go to” energy booster. But now there’s a new way to get the buzz – it’s Java Me Up, a delicious, portable, coffee-fueled snack line created by Lisa Newmann, a pioneer in the healthy snack industry.
Java Me Up is a brand of coffee bars that combine organic, shade-grown coffee, dark chocolate and toasted gluten-free rolled oats and seeds. They contain enough coffee to provide a safe and satisfying jolt of about half a cup of joe. Think “coffee that never spills.”
Lisa Newmann knows a thing or two about how to shake up the status quo. She was among the first to create cookies and baked goods with whole and sprouted grains instead of white flour and processed ingredients, with her Cookiehead line of snacks.
“The introduction of a high quality coffee-fueled snack allows us to continue our healthy snack-food momentum, broaden our appeal, and deepen our market penetration while being true to the values of environmental sustainability,” Newmann says. “I was inspired by the popularity of a best-selling cookie in our line that combined chocolate, coffee and almonds. Consumers loved how the chocolate melted with coffee and the crunch of the almonds.”
While Java Me Up is clearly a new step in the personal energy revolution, Newmann maintains that her focus is
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