PR for People Monthly NOVEMBER 2015 | Page 28

We all feel a certain level of guilt when we buy “stuff”. Should we spend the money? Are we adding to our homes’ clutter? Will people think we are shameless consumers?

Then there is the no-guilt Bulu Box. When subscribers (“Bulugans”) get their monthly box of samples, they feel the thrill and joy of receiving “stuff” without having to feel guilty. The stuff inside is not only good for them and provides a jolt of good-health-powered motivation, they are shopping efficiently. They’re getting small samples of healthy supplements and snacks instead of buying full-size containers they might otherwise throw away if they don’t like the product. The box saves time and money—and probably cupboard space.

Nebraska natives Paul and Stephanie Jarret launched Bulu Box after finishing the San Francisco half-marathon. They scooped up all the supplement, vitamin and recovery gel samples they could carry from vendor tents. When they looked at their haul, the idea was born to create a company that provides premium samples to help people discover better health. Today, the company also offers Weight Loss Bulu Box and Bulu Insights, data software that provides brands with consumer insights and ROI support.

The Bulu Crew samples a wide variety of products to put into the boxes. Once samples are procured from suppliers, they pack each box individually to fit each customer’s profile and goals. The company regularly surveys customers to make sure they are happy with their “stuff”.

“Healthy living can sometimes be synonymous with deprivation, because you have to give up calories or specific food or bad habits,” said the company’s public relations and marketing manager, Mariah Nimmich. “A subscription to Bulu Box restores the Bulugan’s right to bypass guilt and get something exciting and new.”

Learn more at BuluBox.com.

From Lincoln, Neb.:

Healthy Supplement Samples: Bulugans Enjoy Getting Stuff with No Guilt

By Kindra Foster