PR for People Monthly November 2013 The Entrepreneurial Mindset | Page 16
Litographs
by Ashley Murrell
A true business success story, brothers Danny
and Corey Fein’s Litographs (www.litographs.com)
is a great example of how Kickstarter, a website
where anyone can create a proposed project and ask
for public funding, are making dreams into reality.
Based in Cambridge, Massachusetts, Fein’s original
idea was simple: designing prints of famous literature by using the original text to make up the image.
Fein’s original Kickstarter campaign was
launched in December 2012 and was successfully
funded with over $100,000 in 29 days! (He was
originally trying to raise $15,000).
Starting with the classics such as The Great
Gatsby, Alice’s Adventures Underground and On the
Origin of Species, bookophiles all over the world
can purchase a poster print of a beloved book in up
to three different sizes and a range of different color
schemes. A visual literary mind puzzle, the designs
are inspiring and stimulating as you can still read the
book from beginning to end! (Depending on which
size and type of item ordered).
That is only the beginning! Since being successfully funded, Litographs has expanded to include
t-shirts, tote bags, and gallery wrapped canvas prints
to express the love of the written word. Litographs
range of book titles has been steadily expanding as
well, including children’s, classic, fiction and nonfiction literature pieces, ensuring there is something
for anyone who loves to read. Artists from all over
the world create the designs with new prints being
released every month.
Perhaps best of all, Litographs is partnered
with the charity International Book Bank. For each
item sold, one book is purchased and donated to a
community in need around the globe. By helping
spread the love of books and continuing the necessity
of literacy, Litographs seeks to inspire and culture
the love of literature to make sure that no one will
ever be without a good book!
- Ashley Murrell