PR for People Monthly November 2013 The Entrepreneurial Mindset | Page 15

Sweet Fluff:

Dreamy Delights
Cupcakery
by Josue Mora

In the world of hip confections, cupcakes are
the new Krispie Kremes. Everyone from Beverley
Hills pastry chef Candace Nelson, who lays claim to
having started it all to TV’s “Two Broke Girls” have
seized on the craze. None more delightfully than sisters Inezia Lisunov and Veronika Gusakov, founders
of Seattle’s Dreamy Delights Cupcakery.

Both learned their craft of cooking and baking at a young age. Now they are expanding on the
recipes and skills passed down from their mother to
create artisanal gourmet cupcakes. Living in New
York,Veronika was inspired by the cupcake shops
there. After visiting and feeling the buzz around
them,Inezia shared Veronika’s excitement. The seed
that had been planted in 2011came to fruition in
2012 when Inezia found herself laid off from her
job. She joined Veronika and began to experiment
with family recipes, and to create new inventions of
their own. This led to baking for friends and family,
and the girls began to receive requests through word
of mouth. So, Dreamy D was formed in January of
2013.

Dedication is the keyto Inezia and Veronika’s
current success, a dedication to both the product and
clients of Dreamy Delights.
“We know that event planning isn’t easy,”Veronika
said, “and it is our satisfaction to know that we can
serve our customers and help them make the event
even more memorable.”
“My favorite part about our business is seeing the
smiles on our customers’ faces,” said Inezia. “I never
thought a cupcake could bring so much happiness
and joy to one’s life.”

In addition to cupcakes, Innessa and Veronika
turn out cake pops, push-up cake pops, and macaroons. Incorporating recipes they have found from

France, Italy and Russia, Dreamy D delivers over 30
different flavor combinations.They also take orders
for custom confections on a theme
Check outthe Dreamy D Facebook and
Instagram accounts, where fans display their orders
with evident pride.
- Josue Mora