PR for People Monthly March 2015 | Page 5

Our newest subscriber, Los Angeles-based Tony Chopp, is an expert in pay-per-click (PPC) systems. Bet you didn’t know search engine marketing has become so esoteric that people like Tony focus on helping businesses to get high-quality PPC search results. Digital strategist Dean Landsman shares his views on ambition in the tech world. Author Jill Vanderwood not only overcame her fear of public speaking but thrived on it. She shares her experience in a new book Shaking Behind the Microphone. Len Diamond shares his experience of surviving the most unfriendly place on earth — at least according to Len — Mariposa, Calif.

Also in this issue, our reporters on the ground in the Bronx, N.Y.; Lincoln, Neb.; and Medford, N.J., share their news stories from their home states.

Speaking of ambition, PR for People’s® The Connector Magazine is now in its third year and expanding into new territory. We launched a magazine to get the word out about our subscribers and what they are doing to make a difference in this world. Instead of publishing quarterly, we’re now a monthly publication. Watch for our announcements later in the spring.

- Patricia Vaccarino

LETTER from the EDITOR

Dear friends, clients and colleagues: Welcome to our “Ambition Issue.” In this issue of The Connector, we share many stories about ambition.

The eminent northwest plastic surgeon Henri P. Gaboriau puts an accurate face on ambition by sharing his experience with how extensively people are willing to alter their appearance. Chief wealth strategist Michael Cohn gives us a fresh perspective on financial ambition.

From the Berkshires, Sally Haver weaves a tale of ambition about one couple that pursued a dream beyond retirement. From Montreal, technology startup PPLCONNECT has killer apps that allow you to use anyone’s cell phone to access your own cell number, even when your own phone is lost, stolen or dead. Comedian Wali Collins gives us a new way of looking at our ability to JUMP.