“So far, I’ve gone to great lengths to ‘get out there, and get in there’ — to explore first-hand renderings of culture, messaging and design style to comprehend my clients — and in a rudimentary mapping of journey, that’s taken me to Jakarta, Indonesia; Beijing, China; Tokyo, Osaka and Kobe, Japan; Mexico City and Acapulco, Mexico; Paris and Provence, France; Calgary and Montreal, Canada; Paro, Bhutan; New Dehli, India; all four compass points of the U.S., and dozens of other points in-between, to find the heart and soul of the brand, the people that work on it, and the audiences their products serve. The point is — to know, you need to be there, to be — you need to walk that road.”
—Tim Girvin, principal, Girvin, Inc., Seattle, San Francisco, New York City and Tokyo.
Tim Girvin on
Ambition: