PR for People Monthly March 2014 Coming to America | Page 22

Yuliya Suleymanova | Super Human Brand

Yuliya Suleymanova, who also uses the professional name of Julia Ryan, is a Professor of Fashion Marketing at the Art Institute of Seattle and chair of the Social Media Chair/Fashion Group. Born on the remote Kamchatka Peninsula in the Russian Far East, she met her future husband when he was working with the fishing industry in Russia. Eleven years ago she moved to the Pacific Northwest, where they eventually married.

A born performer, Suleymanova started ballet at 5 years old. As the founder and principle of Super Human, a branding and brand management firm, she uses her expertise in fashion, beauty and art to help clients define and promote their image. “I’m going to be educating and producing content for brands,” she said of her plans for SuperHuman. She describes her guiding philosophy as “a fusion of fashion, beauty and art,” which, she says, can benefit any business.

“The three things you have to keep in mind are, what you think of your brand, what you think your customers are thinking about your brand, and what actually happens,” she said. “Your goal is to create a consistent image of your brand,” she said. “It is very important for everybody to have a balanced life, not only in your personal life but in your business life. So, in Super Human I’m going to help brands and business owner to make the right choices so they can grow their businesses.”