PR for People Monthly June 2021 | Page 11

The Democrats and the Republicans are struggling over Biden’s infrastructure plan as a play for how each party can appeal to blue-collar workers. The Ds argue that this plan will promote good-paying jobs. The Rs can’t argue against creating better jobs, so they counter with the fear that it could bankrupt businesses and put people out of work. It’s a defensive position that lacks the more vital positive message that the D’s can make. 

The R’s do fear that Biden is aiming to cleave blue-collar employees off from the Republican’s base by framing the debate as one of creating jobs versus padding the profits of corporations. His infrastructure legislation is cleverly titled the American Jobs Plan to address their primary concern, keeping and getting jobs. 

Focusing on the economy is the pathway that Biden is taking to deliver that message to the Trump voters. A Pew Research survey of 12 issues asked voters to rank them by importance. It showed that 88 percent of Trump voters considered the economy the number one issue; the next closest issue was immigration at 74 percent. Meanwhile, Biden supporters ranked the economy as fourth at 72 percent; the number one issue was health care at 84 percent.         

Blue-collar concern with the economy is reflected in that  “President Trump garnered his highest vote shares in counties that had some of the most sluggish job, population and economic growth during his term,” according to an analysis done by the Washington Post. These are areas that blue-collar jobs have been shrinking in the last decade. The regions with sinking economies have led them to be dissatisfied with a Democratic Party supposed to protect their economic interests.

As a result, blue-collar workers identifying as Democrats have declined. An NBC survey found that drop was by 8 percentage points, while the number who call themselves Republicans has increased by 12 percentage points in the last decade. That trend is not limited to white workers. From 2010 to 2020, there was an increase of 13 percent of blue-collar Hispanics identifying as Republicans and a 7 percent increase of Black blue-collar workers. The totals are still minimal, but if they represent a long-term shift to the Republican Party, the Democrats will start losing more elections. 

A critical factor contributing to the loss of blue-collar jobs is the weakened condition of unions to promote pro-worker legislation. Just over half of the state legislatures have passed right-to-work laws. Unions lose membership and funding to support candidates under these laws. Meanwhile, there are fewer restrictions on how businesses can raise funds and influence elections. As a result, fewer government efforts are being made to improve employee benefits, rights, and wages. Those improvements are dependent on business owners seeing a self-interest in promoting them.

Can Biden’s Infrastructure Plan

Peel Off  Blue-Collar Workers from the Republicans?

The Democrats have been losing blue-collar voters for the last decade; this legislation could reverse that trend.

 

by Nick J. Licata