PR for People Monthly June 2017 | Page 26

The American Dream has always included the idea of satisfying employment and upward mobility, but a new book by Deepak Singh sketches out a less rosy reality.

Singh had already earned a prestigious MBA in his native India and built a career working as a radio producer for the British Broadcasting Corporation when he met an American woman who had come to India on a Fulbright scholarship. They fell in love and decided to get married, and then Singh followed his wife back to the United States so she could continue her graduate studies in Virginia.

After months of unsuccessfully looking for work in his own field, Singh got a job instead working at an electronics store in the local mall. His new book, “How May I Help You?” reflects the experience of many immigrants to the U.S. who discover that they have to downsize their dreams and find service work, even if they were highly regarded professionals in the countries of their birth.

This anecdote-filled account shares Singh’s documentation not only of his own downward mobility, but also the stories of others who find themselves stuck in low-wage jobs with scarce opportunity for advancement and little in the way of a safety net. It also tells about the

vagaries of working in an American retail environment – from making sales to processing returns and stocking shelves, from calling in sick to working Black Friday.

In “How May I Help You?” Singh compares the values

of both his birth country and his adopted country by

noticing the way people shop, the way they treat their

family members, and the way they perform their

work. This consideration of racism and caste,

nativism and immigration, and the disparity of the

work experience is gently told but sharply

perceptive.

It’s also worth noting that Singh has found his

way back into radio – you’ll find his reports on

the Charlottesville Podcasting Network as well as

Public Radio International.

Barbara Lloyd McMichael is our ground

reporter in South King County, Wash., and

author of the syndicated book review column

“The Bookmonger.” Her PR for People® Book

Review is written exclusively for The

Connector.

PR for People®

Book Review

by Barbara Lloyd McMichael

How May I Help You?

– Deepak Singh

University of California Press

– 305 pp - $24.95