PR for People Monthly JUNE 2016 | Page 26

The rise of the distributed workforce is tied to the ease of connectivity. A workforce may include teams composed of members in different locations. This becomes global in scope, as connectivity enables collaboration and interaction. The only barrier may be time zones. But in the new reality of connectedness and global interaction, traditional 9 to 5 type office hours are less a consideration. Global conference calls now occur with great frequency. Gen Xers, Gen Yers, Millennials and Boomers open to change make for a different view of time and availability. The goal is productivity and interaction.

There are other aspects gaining and changing from the new workspace. HR has different challenges. Fewer on site workers means a decrease in some areas of liability and OSHA concerns. Accounting and finance sees difference in terms of the physical plant. Fewer desks means a decreased need for office space. The physical footprint gets smaller, the need for furniture and fixtures goes down. These all represent varying levels of savings throughout the enterprise.

Messaging and collaboration tools have risen in hockey stick proportions due to the distributed workspace. Slack, Cola, Yammer, Salesforce, Basecamp, the suite of tools from Google and Microsoft, all offer groupware, collaboration, interaction and varying degrees of storage and messaging.

In a mobile-first world, where use of mobile phones and tablets are rapidly outpacing laptops and desktops, ease and utility take priority. Those tools and services enhance the distributed work environment and enable continuity and updates, versioning and collaborative interaction.

Digital Strategy in the workspace means the acceptance, in some cases the creation, and in all cases the adaptation of a wide swath of tools for productivity. Tech-savvy members of the workforce discover and suggest tools to be introduced in the workspace. This sense of community as opposed to the yesteryear method of prescriptive, corporate authorized tools and devices, fosters a sense of confidence and trust in the workspace.

The key strategic digital focus for the digital workspace may best be on integration of tools, being aware of the emergent nature of tools and devices, and finding more ways to communicate and capture the entrepreneurial and innovative nature of the workforce.