Ultimately, it doesn’t matter whether our leaders are left, right, boys, girls, gender precise or gender neutral. A true leader has a god-like quality that transcends ordinary human boundaries and inspires us to believe we can attain the same ideal for the common good. We want to have a passionate mission that connects the dots, is greater than any one person, and brings out the best we can be as human beings. We want leaders who are willing to fight alongside the rest of us.
Patricia Vaccarino has written extensively in every professional format, including award-winning film scripts, press releases and press materials that get picked up by the media, articles, speeches, website copy, and marketing collateral. She has over 20 years’ expertise working with a wide range of national and international clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. Ms. Vaccarino owns Xanthus Communications and its subsidiary, PRforPeople® . In her spare time, she writes books, essays and articles. (Her complete bio is located in her press kit.)
Before jumping into battle
What’s your strategy? Your press release is not a single longship randomly scouting for a new waterway. Each press release must fit into an overall strategic campaign, which means drafting multiple press releases in a layering of stories, and creating compelling visual content that is adapted to each social channel.
Let your voice ring clear
What’s your message? Your message should be sent in waves bobbing under a flotilla of longships. Don’t announce your strategic partnerships. Let’s first take Paris by storm and get gory photos to scare and intimidate others into premature surrender so they will pay you to go away.
Not all kingdoms are equal
Instead of scattering your forces among all social media platforms, pick the best ones to reach your target audience and pummel them into submission.
Build strategic alliances
Every word you utter in press materials and posts on social media is intended to show your strength, your bravery and your cunning. Get to know the key influencers in your kingdom and scare them to death.
Send in the Berserkers
Your strategy should never be boring and predictable. Be clever, be creative, and keep people guessing. In battle, be swift and ruthless. Take no prisoners. Win.
Five Tips for doing PR
Like a Viking
By Patricia Vaccarino
#LikeAViking