Back in 2010, I was working in a hotel when I got this idea of selling T-shirts, souvenirs and tours. I took my money out of my 401(k) to start this venture, created some T-shirts and started selling them online and on street fairs. I created the tours later, in June 2011.
I knew that, due to the stereotypical image of The Bronx, I wanted to sell a positive Bronx Tour by highlighting our unique history, culture, landmarks and food. It was a learning experience, to say the least, since much of the world still has a negative view of The Bronx. I love to meet people from all over the world through my tours and change their mind about what this borough has to offer. The tours made me realize that we all share similar dreams, hopes and visions.
That’s why I was surprised recently to hear Univision Radio New York, a Latino-based station, use me to casually mock my borough, and then never publicly apologized. The incident was a real eye-opener. I realized that, although we have a strong and vibrant Latino community, it can also be conniving and unsupportive. Some people don’t want to see others do well and will place obstacles in the path to success. Eventually I learned the ropes and grew from the experience.
But it finally hit me that not only are Bronx business fighting the assumptions held by people outside the borough to earn success and respect, but also the attitude of some residents inside the borough. It’s still a dog-eat-dog world out there, but it doesn’t have to be.
Hurdles to overcome
I know that The Bronx is filled with creative and talented people, but unfortunately due to its past stigma, we are often overlooked and dismissed. Hopefully that will change with time. The best place to start is to get more support from people within the borough and from the rest of New York City.
I learned how to build a business completely on my own merits. Much of this comes from business owners who have a cut-throat relationship with other businesses. I learned that you not only have to watch yourself constantly, but also realize that you have no support in the business community.
Repairing the
Bronx Brand
Starts From Within
By Alexandra Maruri
MCNY TOURS - Little Ireland in Woodlawn