In my years of working as a PR practitioner, I’ve had the opportunity to cultivate great relationships with the media. As the media evolves as an industry, there is an increasing blurring between PR, journalism, advertising and social media. These days, I’m doing more journalism, and my reporter friends are doing more of what used to be considered PR writing. No one is sure where this new form of “hybrid journalism” will go. If there’s one thing we’re certain of, it’s that we’re all working together to communicate the great stories that need to be told to the world. Welcome to Randy Woods who is acting as Managing Editor for this issue of The Connector. I’ve known Randy for years through his work as a writer and blogger for the Seattle Times and as former managing editor of Seattle Business magazine. We are delighted to have Randy on board for this issue of The Connector! —PV
La comunidad Latina, para mi, se caracteriza por nuestra forma de ser social. Esto nos da automaticamente una fundacion fuerte en una de las columnas de mercadotecnia, la promocion. Esta columna se encarga de notificar a los consumidores sobre el producto, su precio y su ubicacion. Exsisten varias maneras de hacer que un negocio cresca, pero la manera que no exige grandes gastos es algo que hemos hecho desde que primero pisamos territorio nuevo. Promocion es algo tan sensillo como presentarnos, hablar de donde somos y a veces explicar como se pronuncia nuestro nombre. Hoy en dia tambien se extiende a nuestro existir en las redes sociales. Recuerda que tu eres el portavoz de tu negocio, organizacion o persona. Tu voz, en persona o en la red debe representar tus valores y tus productos.
—Josue Mora
el Ser
SOCIAL
Table of Contents
Letter from the Editor – Pg. 5
Repairing the Bronx Brand Starts From Within By Alexandra Maruri – Pg. 6
Business in the Bronx: A Brief History By Randy Woods – Pg. 8
Q&A: Business Roundup – Pg. 11
Giving Grandeur to The Bronx By Rhynna M. Santos – Pg. 14
Protector of the People By Rev. Carmen Hernandez – Pg. 18
Marcos Sierra: The Flan Man By Manny Frishberg – Pg. 20
Lovie Pignata: Bringing Back a Community’s Heart By Manny Frishberg – Pg. 21
Getting Into the Spirit in Port Morris By Randy Woods – Pg. 22
Dhylles Davis: The Coaching Cupid By Randy Woods – Pg.23
Roman Suarez: One Funny Latino By Manny Frishberg - Pg. 24
Apryl Cadabra: Spreading Joy, One Face at a Time By Manny Frishberg - Pg. 25
Small Businesses: Grow Globally by Thinking Locally By Donald P. Mazzella - Pg. 26
Can a Law Firm Be Sold? By Nat Wasserstein – Pg. 28
The Divine Right of Kings By Patricia Vaccarino – Pg. 29
The True Measure of a Brand By Patricia Vaccarino – Pg. 32
New Thinking on Fostering Entrepreneurship By William Langer – Pg. 33
Entrepreneurial Risk By Annie Searle – Pg. 34
Welcome to
Randy Woods