Dear Clients, Colleagues and Friends: There are discussions on the street, in the boardroom and in the media about the lack of new job creation. We’ve grown accustomed to hearing the latest rounds of layoffs and we all know someone who has been unemployed or underemployed for some time. These are tough times for job seekers.
Without good jobs, consumer spending slows and all types of organizations are forced to make cuts. According to the OECD and U.S. Census numbers, the United States leads the world in unemployment for young adults who are 34 years old and younger. We’ve seen the rioting taking place in Greece, Spain and Italy and wonder if the same thing could happen here. Inevitably, long-term unemployment ruins the fabric of society and we are all forced to suffer.
Thought leaders and pundits think the increasing use of robotics will further erode the numbers of jobs that are being offered to people, not only in the USA, but globally. Some analysts claim only people in their 30s and 40s are gainfully employed, and everyone else, the twenty-somethings just out of college and those over 50 who are too young to retire, are having the most difficulty landing jobs. We also have a whole segment of people who are old enough to retire but can’t afford to.
Whether you’re seeking a job, growing in your job, or seeking to hire, now more than ever, having a strong brand is essential for survival. The most effective way to manage your reputation is by conducting an ongoing PR outreach. In this issue of PR for People the Connector, we look at the job market. As always, our mission is to let the media know we have the right people they can talk to when they need quality expertise. PR for People® is the media’s first source to find the right experts.
Image from the May Day Riot in Seattle, WA