PR for People Monthly JANUARY 2019 | Page 2

PR for People® The Connector is published monthly by Xanthus Communications LLC, 2212 Queen Anne Avenue North, PMB #615, Seattle, WA 98109. Please send any address changes to [email protected].

Copyright ©2019 by Xanthus Communications, LLC. All rights reserved. Written content and original photos in this publication must not be reproduced in any form without permission. Requests for permission should be sent to Patricia Vaccarino [email protected].

As we forge ahead into 2019, I’m reminded of New Year’s Eve in Times Square. Everyone should experience being in Times Square to celebrate New Year’s Eve at least once in a lifetime. Hemmed-in, completely surrounded by people, the force is crushing and scary, but exhilarating. If you try to move, you cannot. And when the crowd does begin moving, you are carried along with it. You have no choice but to be swept away.

My experience in Times Square happened during my last year of college. Once is enough. No need to ever go there again. Everyday, though, there are situations that make us feel as though we are out of control. It is now more than the feeling of being out of control. We really are out of control.

One area of our lives that takes away our control is the internet and social media. Many of us are tethered to our phones and devices. And in some ways, they are more than critical tools of communication, but have become appendages of our own identity. For those of us who must promote ourselves, or our businesses, we are reliant on the internet and social media. We have yet to acknowledge that very few of us have the expertise or the money to navigate the Dark Web.

This month’s feature article, Making a Mark – Through the Dark, poses an important question. If P.R., marketing and branding experts have been humbled by the vagaries, snafus and traps of the Dark Web, then why do you think it works for you?

Happy New Year!

Patricia Vaccarino




Editorial Staff

Chief Content Creator: Patricia Vaccarino

Published by PR for People®

Brand Manager: Josue Mora

Copy Editor: Lars Brockner

Chief Photographer: Ilya Moshenskiy

Design and Layout: Josue Mora

Photo Credits: William Lulow, Josue Mora,

Ilya Moshenskiy, Patricia Vaccarino


Roger Barton, Edith Lynn Beer, Lynn Berger, Gregg Bertram, Tom Blaschko, Joe Boldan,

Dave Bresler, Wali Collins, Peter Corning Ph.D, Dillan DiGiovanni, Bernadette Erasmus,

John de Graaf, JoAnne Dyer, Anna Faktorovich, Ph.D., Ron Flavin, Michael Fliegelman,

Kindra Foster, Randy Friedberg, Esq.,

Manny Frishberg, Henri P. Gaboriau, MD,

Sally Haver, Alison Harris, Roger Hillman, Lorraine Howell, Troy Hunter, Devan Kingsford, David L. Laing, Linda Jay,

Chef Mary Beth Lawton Johnson,

Barry R Lewin, William Lulow,

Dean Landsman, Barbara Lloyd McMichael, Kathy McShane, Donald Mazzella, Joe Puggelli, Oliver Roth, Annie Searle, Hall Stuart-Lovell, Jordan Riefe, William Thomas,

Patricia Vaccarino, and Serena Wadhwa.