PR for People Monthly JANUARY 2017 | Page 5

LETTER from the EDITOR

-PATRICIA VACCARINO-

Dear Friends and Colleagues: Greetings! Risk comes in many degrees, shapes and forms. If you Google the definition of risk, you are likely to come up with a digital flood of everything from games, especially the game named Risk, to insurance, health hazards and fifty million products and services being sold to save you from harm. Companies have bought many of the search terms related to risk. It’s called Pay to Play search relevance and Fake News.

If you’re interested in learning more about what it means to take a risk, then you will have to dig deeper. This month we have some great articles that will give you some new ways of thinking about risk. We look at risk from many perspectives: business risk, entrepreneurial risk, legal risk, creative risk, and much more.

Every day we take professional and personal risks. There isn’t anything inherently bad about risk. Risk is a good thing. Taking a well-thought out calculated risk is always a smart thing to do. Risk is one of the greatest things about being a human being! As a culture, we would not have made advances in business, technology, science, medicine, law, education, and the arts without taking enormous risks. Brace yourself for 2017! We’re bound to be in for a risky ride!! Be bold and take a risk!

- Patricia Vaccarino