PR for People Monthly JANUARY 2017 | Page 26

The Leap, the Jump to Risk

The Grand Canyon

There is a path of the straight and narrow. 

And there is a path of an unexpected roadway. You can take either, depending on your expectation of outcome. 

There is an easy way, and there is another, that breaks the normal causeway to something more adventuresome. And while one path — the easier route — might be more accessibly protective and comprehensible — the other leads to insights and changeful recognition, the desire to move strategy and tactical outcomes to a new tier of expectation and certainty. Risk, to an etymological review, means to “run into danger,” in a manner implying that the wanderer is running headlong into danger. More so, it’s about journeying to a path which could lead to unexpected outcomes and change — which could be revealed in new insights, catalyzed learnings, electrifying exposures — that inherently lie in the risk of the differing and unexpected pathway. The leap out into the void of uncertainty — like the flash of intuition — the one who jumps to risk either lands on their two feet, or falters. And that falling could be yet another learning. 

Girvin on Risk

by Tim Girvin