PR for People Monthly JANUARY 2016 - Page 31

Doctors’ appointments can be frustrating for two reasons: too little doctor face time and difficulty remembering what the doc told you to do. A new Nebraska-based patient mobile app solves both problems.

miTRAX, available in desktop and mobile versions, provides custom information to individual patients and gathers data for doctors through the lifetime of a diagnosis or procedure. A doctor’s healthcare team assembles custom modules for each patient to use during treatment: timely reminders, multimedia demonstrations, diagrams, animations, videos, surveys, descriptions and more.

In turn, patients log exercises, track medications, look up answers, and communicate concerns, all within the program. Family members and other caregivers can log in to serve as proxies and advocates, keeping both patients and doctors accountable.

miTRAX is the brainchild of Dr. Robert Rhodes and technology veteran Rex Lamb. The program is an outgrowth of its predecessor, InjuReplay, which provides visual sports injury content to athletes and spectators.

“We bring a healthcare provider’s educational handouts to life through more than 2,500 well-designed information and demonstration modules,” explained Dr. Rhodes. “Now patients have it all in the palm of their hand, no matter where they are.” The program is bilingual (English and Spanish).

“One exciting feature is real-time updates,” said Dr. Rhodes. “Patients report their pain rating, for example, and the doctor receives notification of high ratings. Automatic responses to the patient reduce calls to the office. However, the doctor immediately knows a patient’s status and can choose to respond personally.”

Some healthcare systems are covering the cost of patients’ use of miTRAX, because it leads to higher satisfaction scores, better outcomes and reduced staff time. Rhodes expects this type of app — and much less doctor’s office frustration — will soon be the norm. For more information, visit

For more information about Kindra Foster please see her Press Kit.

From Lincoln, Neb.:

miTRAX Custom Patient App Improves Outcomes,

Saves Time and Money

By Kindra Foster